The medium through which we connect with people has extended from what it used to be. Back in the day, we would have to physically interact with each other to communicate. Nowadays, we can easily interact with others through the internet in a variety of ways.
At first, many people were hesitant to embrace technology. As time passed, more and more people saw the benefits of these new tools.
How do we connect?
As a human being, our ideal method of communication is face to face. This method of communication ensures maximum transfer of information. Potential communication channels:
- Appearance (visual) – High bandwidth
- Voice (auditory) – Medium bandwidth
- Written text (text) – Low bandwidth
It is mutually beneficial to communicate on maximum bandwidth channels for both parties. This minimizes the amount of time required to send and receive information. You’ll know more about each other much faster. This is why most important decisions take place face to face.
What if we can’t meet face to face?
When we cannot be in physical proximity to each other, we can still communicate via our tools. We use a mix of these three communication channels with our tools.
What tools do we use and what are their limitations?
Tinder (and competitors) connects people on just two channels:
- Visual (pictures and video)
- Text (communication medium)
Tinder and its competitors have saturated the market of connecting people with these methods of communication. I propose we replace text with auditory as the supplemental to visual communication.
Mating Call connects people on just two channels:
- Visual (pictures)
- Auditory (communication medium)
Secret Sauce: limited text.
Intentionally omitting text as a communication channels forces users to use the higher bandwidth communication channel.
Transitioning to a higher bandwidth communication channel in this way will have an impact on the world akin to what the telephone had when it became mainstream.
Tinder took 2 years to reach 50 million users but plenty of time has passed since then. More recently, Pokemon Go took only 19 days to reach 50 million.
There is a potential to reach over 50 million users in less than 19 days.
Elon Musk’s solution to increasing our bandwidth is Neuralink. He wants to literally connect the brain to technology: https://youtu.be/x5pgAM26wuM?t=53
Unfortunately, very few people have the kind of resources to attempt that.
Fortunately, we can get one step closer by increasing the bandwidth of how we currently connect with Mating Call.